Built for every collector.
The Circle should be navigable, readable, and orderable for everyone — regardless of ability or assistive technology.
Our commitment
WTC Collector Circle believes the experience of browsing pieces, applying for membership, and placing an order should be available to every visitor — including those who use screen readers, keyboard-only navigation, voice control, or other assistive technology.
Accessibility isn't a checkbox at the end of a build. We treat it as a baseline part of the craft, the same way we treat finishing on a case-side or regulation on a movement.
If a member can't reach a feature with a keyboard, hear what a screen reader announces, or see the contrast on a button — we built it wrong, regardless of how it looks.
Standards we follow
The site is designed and reviewed against the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. WCAG covers visual, auditory, motor, cognitive, and neurological access — the most widely adopted standard for inclusive web design.
We benefit from continuous improvements to the underlying Shopify storefront platform and audit our custom sections against the same criteria with each release.
What's in place today
Across the Collector Circle storefront we've implemented the following:
- Semantic structure — proper landmarks, heading hierarchy, and ARIA labels so screen readers can map every page
- Keyboard-first navigation — every interactive element is reachable and operable without a mouse
- Visible focus states — keyboard users always see where they are; we use a 2px racing-red outline with offset on every focusable element
- Alt text — descriptive alternative text on product photography, hero imagery, and icons that convey meaning
- Contrast ratios — body text and UI controls meet or exceed the 4.5:1 / 3:1 thresholds across light and dark sections
- Reduced-motion support — ambient gradients, scrolling marquees, and fade animations respect the prefers-reduced-motion setting
- Form labelling — every input has a visible label and a clear error message when validation fails
- Responsive sizing — text reflows cleanly when zoomed up to 200%, and the layout works across desktop, tablet, and mobile
Known limitations
We're honest about what isn't perfect yet. Items currently on our accessibility backlog:
- Some third-party embedded content (payment widgets, analytics overlays) inherits accessibility quirks from the provider
- A handful of older PDF documents may not be fully screen-reader optimised; HTML versions are available on request
- The video overlay on certain product pages does not yet include closed captions — captioning is being added across our team video library
- Older marketing emails sent before mid-2026 may not meet the same standard as the current storefront
If you encounter a barrier we haven't listed, please tell us — every report goes onto the same backlog and is prioritised against an accessibility-first principle.
Alternative access channels
If any part of the site isn't working for you, you can reach a real person — directly:
- Email — support@watchthecarr.com for accessibility-specific feedback or requests
- WhatsApp Concierge — message our member team for live ordering, product questions, or membership help
We can also process orders, take application details, or describe products over any of the above channels if browsing the site directly is not workable for you.
Reporting an issue
To report an accessibility issue, email support@watchthecarr.com with:
- The page URL where the issue occurred
- A short description of what happened (and what you expected to happen)
- The assistive technology, browser, and device you were using (if known)
We aim to respond within 5 business days with either a fix, a workaround, or a clear timeline. If a fix takes longer than that, we provide an alternative way to complete what you were trying to do.
Help us improve
Found a barrier? We want to hear about it.
Every report goes directly to the team that can fix it. No ticket queues, no canned replies.
Email support@watchthecarr.com